Bullet_point: ['CONSTRUCTION - Every MR-12 has a compact broad-sided profile and an eye-catching, realistic eye paint job; its flat-sided body delivers a great speed vibe for rip-and-pause retrieves, and the tail is tapered to maximize the wobble on a slowdown or stop', "DEPTH - This bait digs down to about 12' and has a balanced, near-neutral buoyancy with a slow, tantalizing rise on the pause. Molded lip for maximum toughness; This lure comes equipped with premium treble hooks", "FEATURES - As the MR-6, the MR-12 Crankbait also features the same casting abilities, extreme vibration, and tight wiggling action. When you need to force the bite, don't go halfway - put the Bill Lewis MR-12 Crankbait to work in your favorite water", "HIGHLY-EFFECTIVE CRANKBAIT - Bill Lewis MR-12 Crankbait, the deep-diving sibling of the MR-6, seeks out bass holding to deeper cover. It unhinges lockjaw in suspicious bass just as easily as you'd expect from the Bill Lewis lure lineage", "LIFELIKE LURE - The Bill Lewis MR-12 Crankbaits' detailed finishes are sure to tempt even the most discerning of bass. In addition to brilliant paint schemes, they also employ 3D gill rakers and 3D eyes for a convincing level of realism"] (Page 1)