<p><font size="2" face="Verdana"><strong>A New Frame of Mind</strong></font></p> <p><font size="2" face="Verdana">No other full frame, interchangeable-lens camera is this light or this portable. 36.4MP of rich detail. A true-to-life 2.4 million dot OLED viewfinder. Wi-Fi sharing and an expandable shoe system. It's all the full-frame performance you ever wanted in a compact size that will change your perspective entirely.</font></p> <p><font size="2" face="Verdana"><strong>World's Smallest and Lightest</strong></font></p> <p><font size="2" face="Verdana">Meet the world's smallest and lightest interchangeable lens full-frame camera*. Sony's Exmor image sensor takes full advantage of the Full-frame format, but in a camera body less than half the size and weight of a full-frame DSLR.</font></p> <p><font size="2" face="Verdana"><em>*Among interchangeable-lens cameras with a full frame sensor as of October 2013.</em></font></p> <p><font size="2" face="Verdana"><strong>Ultimate Full Frame Resolution</strong></font></p> <p><font size="2" face="Verdana">Capture unbelievably high resolution in combination with high sensitivity and extremely low noise thanks to a newly developed 36.4MP 35mm full-frame Exmor CMOS sensor. Removing the optical low-pass filter brings out the full potential of the sensor and lens, enhancing the sense of clarity with supremely realistic details to the very edges of your photos. An AR coating also reduces flare and ghosting.</font></p> <p><font size="2" face="Verdana"><strong>Gapless On-chip Lens Design</strong></font></p> <p><font size="2" face="Verdana">Every gapless on-chip lens (OCL) is designed and positioned to cover every pixel and eliminate the spaces between the micro-lenses to collect significantly more light. Moreover, each on-chip lens is optimally positioned depending on its location to accommodate the sharper angle of light entering the periphery, which is caused by larger sensor dimensions being teamed with the E-mount's short flange-back distance.</font></p> <p><font size="2" face="Verdana"><strong>New BIONZ X Image Processing Engine</strong></font></p> <p><font size="2" face="Verdana">Sony proudly introduces the new BIONZ X image processing engine, which faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end LSI (large scale integration) that accelerates processing in the earliest stages, it enables more natural details, more realistic images, richer tonal gradations and lower noise whether you shoot still images or movies.</font></p> <p><font size="2" face="Verdana"><strong>Lightning Quick Autofocus</strong></font></p> <p><font size="2" face="Verdana">Get ultra high-speed AF despite the use of a full-frame sensor via an advanced image processing engine and improved algorithms that combine and optimize image sensor read-out speed.</font></p> <p><font size="2" face="Verdana"><strong>Eye Catching</strong></font></p> <p><font size="2" face="Verdana">Capture subjects partially turned away from the camera in a shallow depth of field with no problem thanks to Eye AF. Simply focus on a face, and a green frame appears over the prioritized eye to confirm the proper subject is locked. Its extremely accurate eye detection can even prioritize a single pupil. Eye AF can be used when the function is assigned to a customizable button, allowing users to instantly activate it depending on the scene.</font></p> <p><font size="2" face="Verdana"><strong>Optimal Optics</strong></font></p> <p><font size="2" face="Verdana">To take advantage of the lightweight on-the-go body, the a7R is fully compatible with Sony's E-mount lens system as well as compact and lightweight E-mount full-frame lenses from Carl Zeiss and Sony's premier G-Series.</font></p> <p><font size="2" face="Verdana"><strong>Fast and Intuitive Shooting Control</strong></font></p> <p><font size="2" face="Verdana">Respond swiftly with just the right settings without searching ...</font></p>