Brad Power modular components make installation faster, easier and more reliable. Where multiple machines are involved, assembling the systems is consistent and repeatable. Compared to traditional hard wiring, Brad Power solutions provide reduced labor costs, simplified connections, increased plant flexibility and reduced commission time. They also deliver rapid return on capital equipment investments. Power distribution and motor control in: Complex automated assembly equipment. Material handling and conveying equipment. Food/beverage processing and packaging. Pharmaceutical process equipment. Petrochemical plants. Rugged, factory-applied connectors over-molded. Strong, crush-resistant TC-ER cable. Convenient, field-attachable connectors.