In 2011, Paris Hilton launched its fragrance Paris Hilton Passport In St. Moritz inviting every girl to celebrate her inner snow bunny. Passport St. Moritz is inspired by journeys and promises to whisk girls away to the glamorous alpine resort, renowned for hotels, snowy slopes and heavenly springs. It opens with the top note of ivy, frozen lemon, pear, ice, fresh winter air and green leaves. At the middle of this fragrance are the notes of freesia, white peony, lily of the valley, sambac jasmine and blue poppy flower. In the base notes it has white crystal amber, musk and sandalwood. This fragrance is what a girl wants for a lively winter's night out or a romantic night in.