L S Bait Company is pleased to present our growing family of lures for the dedicated big game angler Iland Lures have earned a worldwide reputation as the finest, most productive artificial lures made today Striking brilliance and incredible realism are the keys to their success Their brilliance provides the widest possible detection range and a strikeprovoking realism that attracts all species of gamefish Several unique features, common to all Iland Lures combine to provide outstanding performance Mirrolure MRLJ30 Lil John Scented Soft Plastic Twitchbait, 3 34 Purple Demon, 10Pack