Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management inquiry evaluation and proposal preparation pricing and revenue planning order financing and financial engineering contract management negotiation management project management and finally project cooperation. Adopting a cross-sector perspective it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style making the book well-suited as both a managerial textbook and valuable practical guide.

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management inquiry evaluation and proposal preparation pricing and revenue planning order financing and financial engineering contract management negotiation management project management and finally project cooperation. Adopting a cross-sector perspective it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an a