What is "brand" and why should anyonecare? The idea of branding began as a simplesolution for a person to know their cattle fromthe neighbor's. Today it's about evoking anemotion so strong that a customer wants to buyfrom you versus anyone else in your space.This book helps distill down the pieces necessaryto create that one-of-a-kind, gotta-have-it brand."

What is "brand" and why should anyonecare? The idea of branding began as a simplesolution for a person to know their cattle fromthe neighbor's. Today it's about evoking anemotion so strong that a customer wants to buyfrom you versus anyone else in your space.This book helps distill down the pieces necessaryto create that one-of-a-kind, gotta-have-it brand."