{"v":"2.0","page_type":"product","title":"Redken Shades EQ Cream Hair Color RedkenÂ?s latest salon hair color featuring a creamy, conditioning formula with pomegranate oil and rice protein. Because Shades EQ Cream is a gentle no-lift, no-ammonia hair color cream, you get rich, radiant color and stunning shine without the major commitment of a permanent color service. Even if you already love your natural hue, try clear Shades EQ Cream for dose a of gorgeous shine. -Same no-lift, no-ammonia acid pH technology found in Shades EQ Gloss -100% oxidative dyes for richer, deeper, long-lasting color -Creamy consistency is perfect for lowlighting, color blocking and other placement techniques -Advanced gray blending -Excellent durabilityÂ?fades on tone -Available in 20 shades, plus Clear -Use with 10 volume Pro-oxide Cream Developer NA: Natural Ash, counteracts warmth, providing balanced, cool reflects. BASE: brown to tan + blue/violet. WN: Warm Natural, provides warm neutral results. 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