{"v":"2.0","page_type":"product","title":"Visitors were forewarned, a hand-written sign announcing: ?The museum testifies to the thousand year history, work and labour of our ancestors. The exhibition extends for over 5000 m².? From the outset, it was a utopian undertaking. Not without reason does the lama monastery Shangri-La from James Hilton?s novel Lost Horizon serve as namesake to this museum. Pietro Benzi (1931 ? 2014) maintained the project from 1965 onwards. He collected what they no longer wanted, what had become antiquated or gone out of fashion: 2.7 million everyday objects, many of which were household effects, religious kitsch, knick-knacks, shoes and plastic toys. This photographic essay takes the viewer on a journey inside his unsystematic collection.","breadcrumbs":[{"label":"Home","href":"/python/html6/index.html"},{"label":"Brands","href":"/python/html6/menu_brand_index/menu_brand_index_brands_87101ba214.html"},{"label":"Modo Verlag","href":"/python/html6/menu_brand_products/1000/3000000/3309000/menu_brand_products_ModoVerlag_1_0dfd40a664.html"},{"label":"shangri-la","href":null}],"content":{"product":{"mpn":"shangri-la","manufacturer":"Modo Verlag","brand":"Modo Verlag","brand_url":"/python/html6/menu_brand_products/1000/3000000/3309000/menu_brand_products_ModoVerlag_1_0dfd40a664.html","title":"Visitors were forewarned, a hand-written sign announcing: ?The museum testifies to the thousand year history, work and labour of our ancestors. The exhibition extends for over 5000 m².? From the outset, it was a utopian undertaking. Not without reason does the lama monastery Shangri-La from James Hilton?s novel Lost Horizon serve as namesake to this museum. Pietro Benzi (1931 ? 2014) maintained the project from 1965 onwards. He collected what they no longer wanted, what had become antiquated or gone out of fashion: 2.7 million everyday objects, many of which were household effects, religious kitsch, knick-knacks, shoes and plastic toys. This photographic essay takes the viewer on a journey inside his unsystematic collection.","description":"","attributes":[{"name":"Brand name","values":[{"value":"Modo Verlag","url":"/python/html6/menu_attr_pair/1000/130000000/130684000/menu_attr_pair_Brandname_ModoVerlag_1_62adba69af.html"}],"name_url":"/python/html6/menu_attr_pair/1000/130000000/130684000/menu_attr_pair_Brandname_ModoVerlag_1_62adba69af.html"},{"name":"Manufacturer name","values":[{"value":"Modo Verlag","url":"/python/html6/menu_attr_pair/1000/236000000/236816000/menu_attr_pair_Manufacturername_ModoVerlag_1_42ecdb7d12.html"}],"name_url":"/python/html6/menu_attr_pair/1000/236000000/236816000/menu_attr_pair_Manufacturername_ModoVerlag_1_42ecdb7d12.html"},{"name":"Manufacturer","values":[{"value":"Modo Verlag","url":"/python/html6/menu_attr_pair/1000/79000000/79471000/menu_attr_pair_Manufacturer_ModoVerlag_1_ff782ba37f.html"}],"name_url":"/python/html6/menu_attr_pair/1000/79000000/79471000/menu_attr_pair_Manufacturer_ModoVerlag_1_ff782ba37f.html"}],"images":[],"distributors":[{"name":"Walmart","sku":"55986943","url":"https://www.walmart.com/ip/Shangri-La-The-Museum-Beyond-the-Bridge/55986943","pricing":[{"quantity":1,"price_usd":40.07}],"stock":{"available":false,"quantity":null,"lead_time_days":null},"moq":1,"multiple":1,"image":"https://i5.walmartimages.com/asr/9f291931-d7aa-485b-ad3d-929c56eeb11e_1.7181a2569e6bfd4eb4892097cc25782c.jpeg?odnHeight=450&odnWidth=450&odnBg=FFFFFF"}],"amazon":{"available":false,"products":[]},"metadata":{"generated_date":"2026-09-16","last_updated":"2026-09-16","data_sources":["Walmart"],"completeness":0.55,"version":"1.2"}}},"pagination":null,"nav":{"home":"/python/html6/index.html","brands":"/python/html6/menu_brand_index/menu_brand_index_brands_87101ba214.html","parts":"/python/html6/menu_part_index/menu_part_index_parts_909e6bf0ca.html","attributes":"/python/html6/menu_attr_index/menu_attr_index_attributes_d7f67a250d.html"}}