What it is: Your biggest color innovation in 20 years: ILLUMINA COLOR is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. Sheer color that's luminous in every kind of light. What it does: Color after color vs. next biggest leading permanent color brand with 100% grey coverage. Understand the color see the wonder of light. Spread the word, become a member of the ILLUMINA COLOR CREATIVE TEAM. What else you need to know: Superior Light Reflection & Superior Hair Protection Up to 100% grey/white coverage with a sheer result. water, cetearyl alcohol, propylene glycol, ammonium hydroxide, dicetyl phosphate, trisodium ethylenediamine disuccinate, ceteth-10 phosphate, steareth-200, sodium sulfate, ammonium sulfate, sodium hydroxide, sodium sulfite, asorbic acid, fragrance, xanthan gum, toluene-2, 5-diamine sulfate, disodium edta, resorcinol, p-amonphenol, 1-napthyhol, 4-amino-2-hydroxytoluene More info: Full-Head First-Time Application: SAME DEPTH OR DARKENING: Full-head colour: Apply the colouring mixture immediately from roots to ends. Development time: HEAT: 30 Â? 40 min HEAT*: 15 Â? 25 min Tip: if needed, allow an additional 5 Â? 10 min development time. LIGHTENING: Mid-lengths & ends: apply the colouring mixture to mid-lengths and ends only. Leave approximately 2 cm free from the scalp. Development time: HEAT: 20 min HEAT*: 10 min Root area: Apply the colouring mixture to the roots. Development time: HEAT: 30 - 40 min HEAT*: 15 - 25 min Product Options Available are as follows: Color : 10 Lightest Blonde Color : 10/1 Lightest Ash Blonde Color : 10/36 Lightest Blonde Gold Violet Color : 10/36 Lightest Blonde Gold Violet Color : 10/38 Lightest Gold Pearl Blonde Color : 10/5 Lightest Natural Mahogany Blonde Color : 10/69 Lightest Violet Cendre Blonde Color : 4 Medium Brown Pure Color : 5 Light Brown Color : 5/35 Light Gold Mahogany Brown wel12-5-43 Color : 5/7 Light Brown Brown Color : 5/81 Light Pearl Ash Brown Color : 6 Dark Blonde Pure Color : 6/16 Dark Ash Violet Blonde Color : 6/19 Dark Blonde Ash Cendre Color : 6/76 Dark Blonde Brown Violet Color : 7 Medium Blonde Pure Color : 7/3 Medium Gold Blonde Color : 7/31 Medium Gold Ash Blonde Color : 7/35 Medium Gold Mahogany Blonde Color : 7/43 Medium Red Gold Blonde Color : 7/7 Medium Brown Blonde Color : 7/81 Medium Pearl Ash Blonde Color : 8 Light Blonde Color : 8/1 Light Ash Blonde Color : 8/13 Light Blonde Ash Gold Color : 8/38 Light Gold Pearl Blonde Color : 8/5 Light Natural Mahogany Blonde Color : 8/69 Light Violet Cendre Blonde Color : 9 Very Light Blonde Color : 9/3 Very Light Natural Gold Blonde Color : 9/43 Very Light Red Gold Blonde Color : 9/60 Very Light Violet Natural Blonde Color : 9/7 Very Light Brown Blonde Color : 5/02 Light Brown/Natural Matt Color : 10/93 Lightest Blonde/Cendre Gold