What it is: Wella Koleston Perfect, the brand of choice for hair color in over 100,000 salons worldwide. What it does: Up to 100% gray coverage with roots to tip eveniness and contain 25% conditioning agents and lipids for care and gently on hair results. Plus, up to 66% more shine! What else you need to know: Truly perfect, intense, and vibrant color results from the highest quality ingredients. Printed on each individual box.Mixing: Combine with Koleston Perfect Crme Developer for outstanding, high-density results. Koleston Perfect Base & Koleston Perfect Crme Developer (1:1). Special Blonde shades ratio (1:2). Mixing Ratio: 3 levels of lift: 1 part Koleston Perfect, 1 part Koleston Perfect Crme Developer 12% 2 levels of lift: 1 part Koleston Perfect, 1 part Koleston Perfect Crme Developer 9% 1 level of lift/Coverage of gray/white same depth or darker: 1 part Koleston Perfect, 1 part Koleston Perfect Crme Developer 6% Special Blonde: 1 part Koleston Perfect, 2 parts Koleston Perfect Crme Developer 9% or 12% Application: Full-head color, first-time application: Dampen the hair. Distribute the color from roots to ends and evenly comb through. Development time: - HEAT: 30?40 min / + HEAT*: 15?25 min Lightening:Full-head, first-time application, mid-lengths and ends: Comb through on mid-lengths and ends. Development time: - HEAT: 20 min / + HEAT*: 20 min Root area: Root area: Apply color to the roots. Development time: - HEAT: 30?40 min / + HEAT*: 15?25 min Product Options Available are as follows: 0/11 Intense Ash 0/28 Matt Pearl 0/33 Intense Gold 0/33 Intense Gold 0/43 Red Gold 0/45 Red Red Violet 0/65 Vilolet Red Violet- 2 oz 0/66 Intense Vilolet - 2 oz 0/88 Intense Pearl - 2 oz 10/0 Lightest Blonde/Natural wel19-10-03 10/1 Lightest Blonde Natural 10/16 Lightest Blonde/Ash Violet 10/38 Lightest Blonde/Gold Pearl 10/8 Lightest Blonde/Pearl 12/0 Special Blonde/Natural 12/07 Special Blonde/Natural Brown 12/1 Special Blonde/Ash 12/11 Special Blonde/Intense Ash 12/16 Special Blonde/Ash Violet 12/17 Special Blonde/Ash Brown 12/22 Special Blonde/Matt Intense 12/61 Special Blonde/Violet Ash 12/81 Special Blonde/Pearl Ash 12/89 Special Blonde/Pearl Cendre 12/96 Special Blonde/Cendre Violet 2/0 Darkest Brown Natural 3/0 Dark Brown Natural 33/0 Intense Dark Brown/Natural - 2 oz 33/66 Dark Brown Intensive/Violet Intensive 4 Medium Pure Brown 4/0 Medium Brown Natural 4/07 Medium Brown Natural Brown 4/6 Medium Brown/Violet 4/71 Medium Brown/Brown Ash 4/75 Medium Brown/Brown Red Violet 4/77 Medium Brown/Brown Intensive 44/0 Intense Medium Brown/Natura 44/65 Intense Medium Brown/Vilolet Red Violet 5 Light Pure Brown 5/0 Light Brown Natural 5/07 Light Brown Natural Brown 5/1 Light Brown Ash 5/3 Light Brown Gold 5/4 Light Brown/Red 5/46 Light Brown/Red Violet 5/5 Light Brown/Red Violet 5/71 Light Brown/Brown Ash 5/75 Light Brown/Brown Red Violet 55/0 Intense Light Brown/Natural 55/44 Intense Light Brown/Red Red 55/46 Intense Light Brown/Red Violet 6 Dark Pure Blonde 6/0 Dark Blonde Natural 6/07 Dark Blonde Natural Brown 6/1 Dark Blonde Ash 6/2 Dark Blonde Matt 6/3 Dark Blonde Gold 6/34 Dark Blonde Gold Red 6/4 Dark Blonde Red 6/43 Dark Blonde Red Gold 6/45 Dark Blonde Red Red Violet 6/7 Dark Blonde Brown 6/71 Dark Blonde Brown Ash 6/73 Dark Blonde Brown Gold 6/74 Dark Blonde Brown Red 6/75 Dark Blonde brown Red Violet 6/77 Deep Brown 66/0 Intense Dark Blonde Natural 66/46 Intense Dark Blonde Red Violet 7 Medium Pure Blonde 7/0 Medium Blonde/Natural 7/01 Medium Blonde Natural Ash 7/03 Medium Blonde Natural Gold 7/07 Medium Blonde Natural Brown 7/1 Medium Blonde Ash 7/17 Medium Blonde/Ash Brown 7/2 Medium Blonde Matt 7/3 Medium Blonde Gold 7/34 Medium Blonde/Gold Red 7/38 Medium Blonde/Gold Pearl 7/4 Medium Blonde Red 7/43 Medium Blonde/Red Gold 7/45 Medium Blonde/Red Red Violet 7/7 Medium Blonde Brown 7/71 Medium Blonde/Brown Ash 7/73 Medium Blonde/Brown Gold 7/75 Medium Blonde/Brown Red Violet 77/0 Intense Med
What it is: Wella Koleston Perfect, the brand of choice for hair color in over 100,000 salons worldwide. What it does: Up to 100% gray coverage with roots to tip eveniness and contain 25% conditioning agents and lipids for care and gently on hair results. Plus, up to 66% more shine! What else you need to know: Truly perfect, intense, and vibrant color results from the highest quality ingredients. Printed on each individual box.Mixing: Combine with Koleston Perfect Crme Developer for outstanding, high-density results. Koleston Perfect Base & Koleston Perfect Crme Developer (1:1). Special Blonde shades ratio (1:2). Mixing Ratio: 3 levels of lift: 1 part Koleston Perfect, 1 part Koleston Perfect Crme Developer 12% 2 levels of lift: 1 part Koleston Perfect, 1 part Koleston Perfect Crme Developer 9% 1 level of lift/Coverage of gray/white same depth or darker: 1 part Koleston Perfect, 1 part Koleston Perfect Crme Developer 6% Special Blonde: 1 part Koleston Perfect, 2 parts Koleston Perfect Crme Developer 9% or 12% Application: Full-head color, first-time application: Dampen the hair. Distribute the color from roots to ends and evenly comb through. Development time: - HEAT: 30?40 min / + HEAT*: 15?25 min Lightening:Full-head, first-time application, mid-lengths and ends: Comb through on mid-lengths and ends. Development time: - HEAT: 20 min / + HEAT*: 20 min Root area: Root area: Apply color to the roots. Development time: - HEAT: 30?40 min / + HEAT*: 15?25 min Product Options Available are as follows: 0/11 Intense Ash 0/28 Matt Pearl 0/33 Intense Gold 0/33 Intense Gold 0/43 Red Gold 0/45 Red Red Violet 0/65 Vilolet Red Violet- 2 oz 0/66 Intense Vilolet - 2 oz 0/88 Intense Pearl - 2 oz 10/0 Lightest Blonde/Natural wel19-10-03 10/1 Lightest Blonde Natural 10/16 Lightest Blonde/Ash Violet 10/38 Lightest Blonde/Gold Pearl 10/8 Lightest Blonde/Pearl 12/0 Special Blonde/Natural 12/07 Special Blonde/Natural Brown 12/1 Special Blonde/Ash 12/11 Special Blonde/Intense Ash 12/16 Special Blonde/Ash Violet 12/17 Special Blonde/Ash Brown 12/22 Special Blonde/Matt Intense 12/61 Special Blonde/Violet Ash 12/81 Special Blonde/Pearl Ash 12/89 Special Blonde/Pearl Cendre 12/96 Special Blonde/Cendre Violet 2/0 Darkest Brown Natural 3/0 Dark Brown Natural 33/0 Intense Dark Brown/Natural - 2 oz 33/66 Dark Brown Intensive/Violet Intensive 4 Medium Pure Brown 4/0 Medium Brown Natural 4/07 Medium Brown Natural Brown 4/6 Medium Brown/Violet 4/71 Medium Brown/Brown Ash 4/75 Medium Brown/Brown Red Violet 4/77 Medium Brown/Brown Intensive 44/0 Intense Medium Brown/Natura 44/65 Intense Medium Brown/Vilolet Red Violet 5 Light Pure Brown 5/0 Light Brown Natural 5/07 Light Brown Natural Brown 5/1 Light Brown Ash 5/3 Light Brown Gold 5/4 Light Brown/Red 5/46 Light Brown/Red Violet 5/5 Light Brown/Red Violet 5/71 Light Brown/Brown Ash 5/75 Light Brown/Brown Red Violet 55/0 Intense Light Brown/Natural 55/44 Intense Light Brown/Red Red 55/46 Intense Light Brown/Red Violet 6 Dark Pure Blonde 6/0 Dark Blonde Natural 6/07 Dark Blonde Natural Brown 6/1 Dark Blonde Ash 6/2 Dark Blonde Matt 6/3 Dark Blonde Gold 6/34 Dark Blonde Gold Red 6/4 Dark Blonde Red 6/43 Dark Blonde Red Gold 6/45 Dark Blonde Red Red Violet 6/7 Dark Blonde Brown 6/71 Dark Blonde Brown Ash 6/73 Dark Blonde Brown Gold 6/74 Dark Blonde Brown Red 6/75 Dark Blonde brown Red Violet 6/77 Deep Brown 66/0 Intense Dark Blonde Natural 66/46 Intense Dark Blonde Red Violet 7 Medium Pure Blonde 7/0 Medium Blonde/Natural 7/01 Medium Blonde Natural Ash 7/03 Medium Blonde Natural Gold 7/07 Medium Blonde Natural Brown 7/1 Medium Blonde Ash 7/17 Medium Blonde/Ash Brown 7/2 Medium Blonde Matt 7/3 Medium Blonde Gold 7/34 Medium Blonde/Gold Red 7/38 Medium Blonde/Gold Pearl 7/4 Medium Blonde Red 7/43 Medium Blonde/Red Gold 7/45 Medium Blonde/Red Red Violet 7/7 Medium Blonde Brown 7/71 Medium Blonde/Brown Ash 7/73 Medium Blonde/Brown Gold 7/75 Medium Blonde/Brown Red Violet 77/0 Intense Med
What it is: Your biggest color innovation in 20 years: ILLUMINA COLOR is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. Sheer color that's luminous in every kind of light. What it does: Color after color vs. next biggest leading permanent color brand with 100% grey coverage. Understand the color see the wonder of light. Spread the word, become a member of the ILLUMINA COLOR CREATIVE TEAM. What else you need to know: Superior Light Reflection & Superior Hair Protection Up to 100% grey/white coverage with a sheer result. water, cetearyl alcohol, propylene glycol, ammonium hydroxide, dicetyl phosphate, trisodium ethylenediamine disuccinate, ceteth-10 phosphate, steareth-200, sodium sulfate, ammonium sulfate, sodium hydroxide, sodium sulfite, asorbic acid, fragrance, xanthan gum, toluene-2, 5-diamine sulfate, disodium edta, resorcinol, p-amonphenol, 1-napthyhol, 4-amino-2-hydroxytoluene More info: Full-Head First-Time Application: SAME DEPTH OR DARKENING: Full-head colour: Apply the colouring mixture immediately from roots to ends. Development time: HEAT: 30 Â? 40 min HEAT*: 15 Â? 25 min Tip: if needed, allow an additional 5 Â? 10 min development time. LIGHTENING: Mid-lengths & ends: apply the colouring mixture to mid-lengths and ends only. Leave approximately 2 cm free from the scalp. Development time: HEAT: 20 min HEAT*: 10 min Root area: Apply the colouring mixture to the roots. Development time: HEAT: 30 - 40 min HEAT*: 15 - 25 min Product Options Available are as follows: Color : 10 Lightest Blonde Color : 10/1 Lightest Ash Blonde Color : 10/36 Lightest Blonde Gold Violet Color : 10/36 Lightest Blonde Gold Violet Color : 10/38 Lightest Gold Pearl Blonde Color : 10/5 Lightest Natural Mahogany Blonde Color : 10/69 Lightest Violet Cendre Blonde Color : 4 Medium Brown Pure Color : 5 Light Brown Color : 5/35 Light Gold Mahogany Brown wel12-5-43 Color : 5/7 Light Brown Brown Color : 5/81 Light Pearl Ash Brown Color : 6 Dark Blonde Pure Color : 6/16 Dark Ash Violet Blonde Color : 6/19 Dark Blonde Ash Cendre Color : 6/76 Dark Blonde Brown Violet Color : 7 Medium Blonde Pure Color : 7/3 Medium Gold Blonde Color : 7/31 Medium Gold Ash Blonde Color : 7/35 Medium Gold Mahogany Blonde Color : 7/43 Medium Red Gold Blonde Color : 7/7 Medium Brown Blonde Color : 7/81 Medium Pearl Ash Blonde Color : 8 Light Blonde Color : 8/1 Light Ash Blonde Color : 8/13 Light Blonde Ash Gold Color : 8/38 Light Gold Pearl Blonde Color : 8/5 Light Natural Mahogany Blonde Color : 8/69 Light Violet Cendre Blonde Color : 9 Very Light Blonde Color : 9/3 Very Light Natural Gold Blonde Color : 9/43 Very Light Red Gold Blonde Color : 9/60 Very Light Violet Natural Blonde Color : 9/7 Very Light Brown Blonde Color : 5/02 Light Brown/Natural Matt Color : 10/93 Lightest Blonde/Cendre Gold
What it is: Your biggest color innovation in 20 years: ILLUMINA COLOR is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. Sheer color that's luminous in every kind of light. What it does: Color after color vs. next biggest leading permanent color brand with 100% grey coverage. Understand the color see the wonder of light. Spread the word, become a member of the ILLUMINA COLOR CREATIVE TEAM. What else you need to know: Superior Light Reflection & Superior Hair Protection Up to 100% grey/white coverage with a sheer result. water, cetearyl alcohol, propylene glycol, ammonium hydroxide, dicetyl phosphate, trisodium ethylenediamine disuccinate, ceteth-10 phosphate, steareth-200, sodium sulfate, ammonium sulfate, sodium hydroxide, sodium sulfite, asorbic acid, fragrance, xanthan gum, toluene-2, 5-diamine sulfate, disodium edta, resorcinol, p-amonphenol, 1-napthyhol, 4-amino-2-hydroxytoluene More info: Full-Head First-Time Application: SAME DEPTH OR DARKENING: Full-head colour: Apply the colouring mixture immediately from roots to ends. Development time: HEAT: 30 Â? 40 min HEAT*: 15 Â? 25 min Tip: if needed, allow an additional 5 Â? 10 min development time. LIGHTENING: Mid-lengths & ends: apply the colouring mixture to mid-lengths and ends only. Leave approximately 2 cm free from the scalp. Development time: HEAT: 20 min HEAT*: 10 min Root area: Apply the colouring mixture to the roots. Development time: HEAT: 30 - 40 min HEAT*: 15 - 25 min Product Options Available are as follows: Color : 10 Lightest Blonde Color : 10/1 Lightest Ash Blonde Color : 10/36 Lightest Blonde Gold Violet Color : 10/36 Lightest Blonde Gold Violet Color : 10/38 Lightest Gold Pearl Blonde Color : 10/5 Lightest Natural Mahogany Blonde Color : 10/69 Lightest Violet Cendre Blonde Color : 4 Medium Brown Pure Color : 5 Light Brown Color : 5/35 Light Gold Mahogany Brown wel12-5-43 Color : 5/7 Light Brown Brown Color : 5/81 Light Pearl Ash Brown Color : 6 Dark Blonde Pure Color : 6/16 Dark Ash Violet Blonde Color : 6/19 Dark Blonde Ash Cendre Color : 6/76 Dark Blonde Brown Violet Color : 7 Medium Blonde Pure Color : 7/3 Medium Gold Blonde Color : 7/31 Medium Gold Ash Blonde Color : 7/35 Medium Gold Mahogany Blonde Color : 7/43 Medium Red Gold Blonde Color : 7/7 Medium Brown Blonde Color : 7/81 Medium Pearl Ash Blonde Color : 8 Light Blonde Color : 8/1 Light Ash Blonde Color : 8/13 Light Blonde Ash Gold Color : 8/38 Light Gold Pearl Blonde Color : 8/5 Light Natural Mahogany Blonde Color : 8/69 Light Violet Cendre Blonde Color : 9 Very Light Blonde Color : 9/3 Very Light Natural Gold Blonde Color : 9/43 Very Light Red Gold Blonde Color : 9/60 Very Light Violet Natural Blonde Color : 9/7 Very Light Brown Blonde Color : 5/02 Light Brown/Natural Matt Color : 10/93 Lightest Blonde/Cendre Gold